Fatboy

product displays

 

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Designed for the showrooms of Fatboy the Original and its retail partners.

These chunky product displays serve as a physical expression of the brand’s visual identity. The bold volumes and inflated shapes reflect Fatboy’s iconic aesthetic.

The information panels appear to “bulge out” of the frame, emphasizing the blown-up form language. At the center, a T-shaped detail acts as a focal point and is designed to display textile samples.